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Social Media Marketing: the Fastest Growing Marketing Field, Brings New Business and Engagement when Used in Combination with SEO 

Everyone is aware of social media platforms, like Facebook and Twitter. They are beyond popular, and they seem to creep into every aspect of many people’s lives. If you aren’t taking advantage of social media to promote your business, you may be missing out on the most powerful marketing tool in decades.

What is social media marketing?

Social media marketing is the online marketing process of gaining website traffic and attention through social media websites such as Facebook or Twitter. Social media marketing includes activities such as social sharing of status updates, news, images, videos, contests and more in an effort to meet marketing goals. Social media regimens and marketing campaigns typically focus on creating content to gain the attention and engagement of website users.

Why does my business need social media?

More than 70% of internet users also use social media. If Facebook were a country, it would be the second largest in the world. Social media accounts for more than 80% of internet use from mobile phones. With a reach that wide, it should be a high priority to utilize the free marketing tools social media offers. In addition, social media provides an effective gateway for companies to engage their customers and create relationships allowing for brand recognition and awareness, increased audience reach, and expanded networking. Social Media allows businesses to network and share information easily by word of mouth through sharing, commenting, and subscribing to posts.

How does search engine optimization relate to social media marketing & management?

Social media marketing is most effective when used in conjunction with search engine optimization (SEO). Social media is just one tool used by SEO companies to garner attention and traffic for a website. Social media is often used in the discovery and sharing of new content such as stories, news, and entertainment, and discovery is the key to successful SEO. Social media can be used to drive SEO through link building in the form of engaging content. In fact, most social media is fully searchable. Social media sites also offer Pay-Per-Click advertising that can reach both wide and specifically targeted audiences.

Why is social media marketing so effective?

The word of mouth technique utilized by social media marketing is one of the most powerful decision-making forces. People are 56% more likely to make patronize companies that they feel they have a connection with, and are more likely to trust a business that they know their friends trust as well. Social media networking can spread a message far quicker than other marketing channels, and allows businesses to engage in trending topics that increase the impact of the marketing efforts. Simply put social media allows businesses to gain support for products, & services, and to influence customer opinions easily and rapidly.


What are the most important social media websites for online marketing?

With the vast number of social media websites available to consumers, it can be difficult to know which platforms a business should utilize to be successful. i4 Solutions utilizes the most powerful social media platforms and websites to create the most success for our clients. Facebook, Twitter, Google+, Pinterest, LinkedIn, and Instagram are the most used social media sites for marketing. YouTube, Tumblr, reddit, Foursquare, and Blogspot are also important for a fully integrated social media campaign.

How does social media advertising work?

Social media advertising is a branch of social media marketing that utilizes Pay-Per-Click ads and other features to display promoted content to users on social media platforms. Social media advertising comes in many forms and has been shown to be successful in increasing not only social media networking, and recognition, but also lead capture and new customer engagement. One form of social media advertisement pushes promoted content (in the form of ads, status updates, images, or videos) into users social media feed. This method allows the users to view the content seamlessly next to other posts from their subscribed sources.

IF1: There are over 680,000 Facebook updates, 470,000 new tweets on Twitter, and 3,500 pins on Pinterest posted every minute.
IF2: The fastest growing demographic on Twitter is the 55-64 year age bracket. The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.